In this ever evolving world of
technology and communication, I thought it to be a good
time to discuss the evolution of the marketplace we
operate in as well as how our business model fits in
with current trends. We as consumers are surrounded by
rich digital media. We know them as YouTube, Facebook,
and of course Twitter and many more. Most recently
Twitter was hailed as a driving force in the delivery of
crucial information from Iran in a time of national
crisis where other means of communication were blocked.
From a business perspective we all know that YouTube was
purchased by Google for an eye-popping 1.65 Billion
Dollars. Earlier this year, Twitter received a valuation
of $250 Million, And Facebook recently turned down a
valuation of $8 Billion. All of this in the midst of a
recession and a jittery investment universe.
But what does this all mean? What are the business
models? And what does it mean to consumers, users, and
investors?
At NT Media, we are embracing these trends. We believe
this will be the way we communicate and share
information. We were pioneers in online video(a bit
early actually) when we first debuted Neurotrash. We are
now fully engaged in these areas of Video Sharing and
Digital Media, and Targeted Social Networks. We
understand that there is a mass market for the giants
like Facebook and Twitter, but this will create
opportunities to serve those with specific interests,
and that there is also a market for advertisers to go
directly to their target consumer.
Our first targeted social network to launch was
www.SingleFatherNetwork.com . It's a place for Single
Dads to exchange ideas, stories, tips, etc. as well as
to meet people. This is a targeted group and advertisers
that advertise there know who they are reaching. Another
property of ours, www.StemCellsTalk.com is for people
who want a central location to discuss and debate and
get information on stem cell research. This gives NT
media the opportunity to capitalize on a space which
many people are interested in without the risk of being
in the stem cell research business. I like to think we
are following the old adage that the best way to get
rich during a gold rush is to sell shovels.
Finally, our flagship site, www.Neurotrash.tv provides
an alternative to YouTube in the sense that it also
targets a select type of audience, but at the same time
is easy to navigate and user friendly.
One way to look at the trend I am talking about is to
look at the story of Magazines. A long time ago, there
was Life or Time, and everyone got their general
information from such broad based sources. Advertisers
had no idea who they were reaching, and over time,
special interest magazines blossomed providing a link
between those interested in something specific and
advertisers trying to reach them. A win-win, if you ask
me.
So it is an exciting time for us. We plan to launch
several new Target Social Networks by year end and are
also planning to integrate new tools into our existing
ones like the Twitter Tracker we recently put in
StemCellsTalk. We will certainly pursue a mobile
strategy as well as more and more people are utilizing
their video and social networking by phone.
Please visit us at
www.ntmedia.tv or visit some of our web properties..
NT Media is evolving as a leader in the development of
destination websites that engage users and inspire
loyalty. The company is doing this by launching a wide
array of websites that take advantage of the World Wide
Web's ability to reach users with information, services
and products that encourage interaction between the
visitor and the websites and to offer advertisers
targeted areas in which to reach consumers.
Safe Harbor disclaimer: Certain statements contained herein constitute forward-looking statements within the meaning of Section 27Aof the Securities Act and Section 21E of the Exchange Act. Such statements include, without limitation, statements regarding business and financing plans, business trends and future operating revenues and expenses. Although the company believes that the statements are reasonable, it can give no assurance that such expecta- tions will prove to be correct. Forward-looking statements are typically identified by the words: believe, expect, anticipate, intend, estimate and similar expressions, or which by their nature refer to future events. The company cautions investors that any forward-looking statements made by the company are not guarantees of future performance, and that the actual results may differ materially from those in the forward-looking statements as a result of vari- ous factors, including but not limited to, the company’s ability to continue its projected growth, or to be able to fully implement its business strategies.
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